How the Commercial Really Ends

Call me a cynic but these Cheezit commercials are bit ridiculous. I'm all about the personification of food, if your goal is to make the consumer base feel like cannibals and or murderers...did no one in the Ritz Marketing Department think about what the logical next step of this ad was? Well, I did. A lot.

Which brings me to Domino's Pizza. They're putting a survey on a box, and they think that will make years of bad tasting pizza and health risk chicken okay. A survey on the box? What the Hell good does that do the customer other than make the company look really good to the Lowest Common Denominator of Consumers?

Do you know what you do with boxes? You throw them away as soon as the food is no longer in them. In the trash. That's where these vaunted surveys go. How is this helping anyone? Least of all the company. Oh wait, it isn't. Because they don't care.

Domino's doesn't actually need to be a company that cares about what you (the consumer//customer) think. They need to be a company that is perceived as a company that cares what you think. If they really gave a shit about what we thought about their food they'd give away free pizza and ask opinions. Put the survey on coupons for a free pie, etc. Instead, they put it on a chicken box and make a big show of the "lead chicken chefs" pretending to be scared for their jobs because of the one 50-something mother of six who actually cares enough to fill out a used, grease filled box, and mail that f*cker back.